SMO
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S.NO.
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PARTICULARS
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Module 1 : Social Networking Sites
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1
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Facebook
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2
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Twitter
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3
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Linkedin
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4
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Stumble Upon
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5
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Pinterest
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6
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Delicious
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7
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Google +
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Module 2 : Blogging & Web 2.0
Properties
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1
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Blogger
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2
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Wordpress
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3
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Blog Creation & Customization
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4
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Blog Post Submission
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5
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Blog Promotion
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6
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Traffic and Audience Tracking
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7
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Getting Backlinks from Blogs
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Module 3 : Linkedin Advertising
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1
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Introduction to Linkedin
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2
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Creating the Right Profile &
Settings
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3
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LinkedIn Create an Ad
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4
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LinkedIn Sponsor an Update
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5
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Campaign Creation
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6
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Ads Creation
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7
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Location targeting
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8
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Audience Selection for Showing Ads
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9
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CPC & CPM Bidding
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10
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How to Convert Clicks into
Qualified Leads (Lead Collection)
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Module 4 : Facebook Advertising
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1
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Facebook Page Creation
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2
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Facebook Ad Creation
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3
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Facebook Post Advertising
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4
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Facebook Likes Advertising
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5
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Facebook Page Adverting
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6
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Facebook Event Creation
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7
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Facebook Event Advertising
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8
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How to Get Leads from Facebook
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9
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CPM Advertising Model
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10
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Conversion Tracking in Facebook
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Module 5 : Youtube Advertising
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1
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Youtube Ads
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2
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Youtube in Affiliate Marketing
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3
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Youtube channel creation
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4
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Youtube Video Upload &
Promotion
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5
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How to Show Ads on Youtube
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6
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How to Promote Your Youtube Videos
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7
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Use of Subscription & How to
Increase Youtube Subscription
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Additional Tasks in Digital
Marketing:
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1
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Affiliate Marketing
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2
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Email Marketing
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3
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Mobile Ads
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4
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Google Adsence
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5
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CPC & CPM Based Ads
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6
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Banner Ads on Website
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7
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Website Design on Wordpress &
Blogspot
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SMO
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