PPC

	PPC
S.NO.	PARTICULARS
	Module 1 : Basic Terminology
1	Ad Group
2	Ad Copy
3	Ad Scheduling
4	Ad Placement
5	Ad Ranking/Positioning
6	Ad Rotation
7	Ad Variations
8	Ad Auction
9	Ad Delivery
10	Click
11	Click Through Rate (CTR)
12	Content Network
13	Contextual Targeting
14	Conversion
15	Conversion Page
16	Conversion Rate
17	Conversion Tracking
18	Conversion Types
19	Conversions (1-per-click)
20	Conversions (many-per-click)
21	AdWords Editor
22	Avg. CPC
23	Avg. Pos
24	Cost-Per-Action (CPA)
25	Cost-Per-Click (CPC)
26	Cost-Per-Click (CPC) Bid
27	Cost-Per-Thousand Impressions (CPM)
28	Daily Budget
29	Destination URL
30	Display Ad
31	Display URL
32	End Date
33	Frequency Capping
34	Geo-Targeting
35	Google Search Network
36	Image Ads
37	Impression
38	Impressions per Day
39	Keyword Insertion
40	Keyword Match Types
41	Keyword Tool
42	Landing Page
43	Maximum Cost Per Click
44	Negative Keyword
45	Quality Score
46	Landing Page Relevance
47	Return on Investment (ROI)
48	Google Search Partners
49	Standard Ad Delivery
50	Text Ad
	Module 2 : Google Adwords
1	PPC Campaign Management
2	PPC Keyword Research
3	Creating Ad Copies for PPC Campaign
4	CPC Bid Management
5	Choosing Relevant Keywords from the Google
6	Adwords Keywords tool
7	A - B Testing
8	Destination U.r.l
9	Overall Campaign Budget Settings
10	Advance Location Targeting
11	Ad Extensions (Call Extension, Sitelinks Extension, Social Extensions e.t.c )
12	Google Analytics With Google Adwords
13	Conversion Tracking
14	Landing Page Optimization
15	Traffic Estimator
16	Ad Preview and Diagnosis
17	Keywords Match Type
18	Search Term Report
19	Account Access Levels
20	Optimizing C.T.R and Conversion Rates
21	Maintaining Good Quality Score
22	Adding Negative Keywords, B.M.M e.t.c for Better Conversion.
23	Ad Scheduling, Destination U.R.L, Location Targeting Tasks.
24	Testing and Analyzing Ads Copy and Landing Pages to Fulfill R.O.I
25	Handling M.C.C Accounts
26	PPC Reporting (Geographic Report Keyword Report etc)
27	Google Display Network
28	Remarketing Concept & Creating Remarketing List
29	Google Adwords Policy
30	How to Get your Ads Approved Within 10 mint.
	Module 3 : Microsoft Adcenter Training
	Yahoo/Bing Ads Training
1	What are Yahoo/Bing Ads?
2	Introduction to Campaigns and Ad Groups
3	How to make Campaigns, Ad Groups.
4	Adding Keywords
5	Traffic Estimation
6	Writing an Effective Ad
7	Choosing Keywords for Ad Groups
8	Editorial Guidelines and Policies
9	Bidding Option
	Yahoo/Bing Ads Features
1	Location Targeting
2	Keyword Match Types
3	Campaign Exclusions Technique
4	What are Content Ads
	Bing Ads / Campaign Optimization
1	How to Optimize Bing Campaign
2	Click Quality
3	Reporting in Bing Ads
4	Quality Advertising Experiences
	Yahoo/Bing Ads Budgeting and Billing
1	How to Make Payment for Bing Ads
2	How to Analyse Bing Ads Billing